Write Way Publishing

Case Study: Scalable B2B Publishing Ecosystem

Project Overview

WriteWay Publishing is a boutique independent publishing firm that provides end-to-end services for authors, ranging from editing to marketing. Their business model is designed to offer more control and profit retention than traditional publishing while providing more professional guidance than standard self-publishing.

Primary Services

WriteWay Publishing structures its offerings into three main phases to help authors transition from a manuscript to a released book.

  • Book Editing: Professional services focused on shaping the message and refining the story for maximum impact.
  • Book Publishing: Comprehensive development and formatting assistance, including book layout, trim size selection, and professional cover design.
  • Book Marketing: Assistance in building buzz and hype through early readers and strategic launch plans to ensure sales continue beyond the release date.

The Challenge: A complex B2B2C requirement involving three parallel workstreams: a central marketing hub, a Laravel-based manuscript submission engine, and a scalable WordPress Multisite network for authors.

The Goal: To bridge the gap between technical data submission and front-end content delivery while automating manual bottlenecks.

Innovation: The Automation Pitch

During the discovery phase, I identified a critical inefficiency: author websites were being created manually, and the parent domain links remained blank until manually updated.

  • The Pitch: I proposed and implemented an automation bridge between the Laravel App and the WordPress Multisite API.

  • The Result: When an author’s manuscript is approved in Laravel, a formatted “Author Site” is automatically provisioned through a REST API, and the parent domain’s “Featured Author” section is updated in real-time.

Technical Execution: The “ACF Pro” Strategy

To ensure the client (a non-technical) could manage the B2B complexity without developer intervention, I utilized ACF Pro (Advanced Custom Fields) to create a custom data-modeling layer.
Solution: Built a bespoke UI from the ground up for book metadata, author bios, book lists, and associated company services.
Impact: Empowered the client to update 100% of the site’s dynamic content, reducing maintenance tickets by 60%.

Visit WWA Website

Project Architecture & Ecosystem

Instead of building a standalone site, we architected a synchronized digital ecosystem:
  • Writeway Publishing: The central brand hub built on WordPress.
  • The Laravel Engine: A custom application for manuscript submission and author data management.
  • Author Multisite Network: A sub-network allowing for the instant deployment of individual author websites.
wwa mobile
authorsites
authors lists

Client Satisfaction

0 %

Scalability

0 x

Faster Onboarding

0 x

The Results

Execution Tools Used
  • Core: WordPress, Nginx, PHP.
  • Frameworks: Laravel (Integration for app), WordPress Multisite Network(For Individual author websites).
  • Plugins: ACF Pro (Advanced Custom Fields), WP Rocket (Performance), Cornerstone Pro Editor.
  • Custom Code: CSS, Javascript, Custom REST API Endpoints
  • Agile: Jira, Slack – Managed cross-functional communication between two employer entities using an Agile framework to synchronize parallel workstreams.
  • Hosting: Flywheel , Local by Flywheel, AWS EC2, GitHub